Increase your ecommerce sales with Amazon Ad Management Services from Ecomwinz
Competing on Amazon requires more than an aggressive search engine optimization (SEO) strategy — it also demands a competitive pay-per-click (PPC) campaign.
Almost 10 percent of clicks on Amazon now go to paid ads, demonstrating that if you aren’t advertising, you aren’t earning what you could on the world’s biggest ecommerce platform.
Ecomwinz can help maximize your earnings.
What do our Amazon PPC services include?
Our Amazon PPC services focus on Amazon’s primary advertising options.
SPONSORED BRANDS
Your dedicated Amazon PPC expert develops and creates Sponsored Brands — each ad promotes up to three products — that reach your target shopper as they search for relevant items on Amazon. Sponsored Brands convert at three times the rate of Google Shopping Ads.
SPONSORED PRODUCT ADS
Your dedicated Amazon PPC expert develops, creates, and manages your Sponsored Product Ads — each ad promotes one product — that reach your target shopper as they search for relevant items on Amazon. Sponsored Product Ads offer the best sales-per-click, and we maximize those profits for you.
PRODUCT DISPLAY ADS
Your dedicated Amazon PPC expert develops, creates, and manages your Product Display Ads — each ad promotes one product — that reach your target shopper as they search for relevant products on Amazon, view merchandising emails from Amazon, and browse similar product listings.
What else do our Amazon PPC services include?
We also provide you with additional services that maximize your company’s success on Amazon.<br>
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Dedicated Amazon marketing specialist
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In-depth keyword research
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Automatic and manual campaign management
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Competitive analysis
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Lightning Deals, coupon, and promotion management
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and many more…..
READY TO GROW YOUR BUSINESS?
Contact us to work with a results-driven digital marketing agency
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1
Assign An Advertising Specialist To Your Account
We will assign an experienced PPC manager to manage your ad campaign. This person will be trained in Amazon Ads and highly experienced in running successful PPC marketing campaigns. We will first learn your business and then create a PPC strategy that works for you.
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2
Identify Keyword Opportunities For Your Business
Spend money on the most cost-effective keywords. We will do thorough keyword research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign. We will also exclude negative keywords to make sure you’re not wasting your ad spend on unqualified traffic and leads.
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3
Ad Creation
Develop effective search engine ads. For every ad, we create ad groups, choose the best keywords, and target the ads at specific keywords. We will also perform A/B testing for the ads to identify high-performing ads.
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4
Monitor Your Ads & Optimize
Identify low-performing areas of your ad campaigns fast. Our PPC agency will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.
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5
Reporting & Communication
Understand how your paid search advertisements are performing. Your PPC manager will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our PPC management services.
Frequently asked questions
What is Amazon PPC
Amazon PPC is an advertising system built by Amazon, that is auction based. This means that every advertiser is bidding on their targeted keywords that are relevant to the products they sell. The combination of the highest relevancy of the keyword to the advertised listing, and the highest bid; will determine what product gets to the first page of search results. There are three types of ads you can use under the Seller Central advertising platform: sponsored products, sponsored brands and sponsored display. If you want to use amazon PPC for the purposes of getting your product ranked on Amazon, we suggest you begin with Sponsored products and using keywords as a targeting method.
How does Amazon PPC work?
Amazon has built an advertising system that relies on bidding for different keywords. This system is called pay-per-click, which means you only pay Amazon when a customer actually clicks on your ad, and visits your listing. It is very important to generate high click-through rates because they are one of the most important metrics for positioning your product in organic ranks on Amazon. In order to enter the pay-per-click advertising system you’ll need to create campaigns in the Seller Central interface and choose the keywords or products you want to target on Amazon.
Does Amazon PPC really work?
Of course. In the past two years, Amazon has really developed their advertising platform so that Amazon sellers can leverage advertising to gain better organic ranking for their products. You need to be covered with a couple of aspects for success on Amazon:
- Your product needs to be a result of thorough product research process – hopefully, before starting ads you already did different types of research.
- Competitive price – your product offer should be attractive to your targeted audience and your prices should be competitive.
- Product reviews – it is also super important to have at least 10 reviews before starting any PPC campaigns for that product, because good reviews are known to greatly improve conversion rates on your Amazon listing.
- Healthy margin – your product needs to have a healthy margin in order to support the advertising cost without causing you the loss of money
Is Amazon PPC worth it?
Amazon PPC is a great tool to get your products ranked on the first page of the search results on Amazon. However, it does cost a lot of budget to use this tool so if you are not careful it might burn your budget without delivering the expected results. You can turn PPC into your own advantage by carefully choosing long tail keywords to use, and handpicking the right products to target in your strategy. This will help you gain better control over your own ad spend and make your campaigns more profitable.
How long does it take for Amazon PPC to work?
The waiting time for the first results on Amazon really depends on the campaign type you’re using, the daily budget you assigned to you campaigns and the competitiveness of the category you’re in. The more competitive the category – the faster your data collection is going to be. Same thing with daily campaign budgets. But, when it comes to targeting types, there are certain differences that apply:
- Automated campaigns will take just a couple of days to show first impressions and clicks. You will know then if the whole campaign is going in the right direction. Automated campaigns are good for discovering some parts of the demand on Amazon that you might have not been aware of, and also for learning where is Amazon positioning your product in the marketplace.
- Manual campaigns will take a bit longer to start showing impressions and clicks because manual targeting is often much narrower defined than auto targeting.
How much does Amazon PPC cost?
Amazon’s advertising platform works on a pay-per-click basis. This means that you only pay for actual clicks that Amazon arranged to come to your listing. However, you get to determine the daily budget for each PPC campaign you created, and that cumulatively translates into a monthly ad spend that is charged to you by the end of each month. If your maximum daily budget is $1/day, then your monthly ad spend is going to be $30.
How do I switch from manual to auto campaigns on Amazon PPC?
It’s easy to change your campaigns from manual targeting to auto targeting. First you need to pause the manual campaign and then create an automated campaign. All this is being done through using the Seller Central interface. Each campaign targeting type has its own advantages. Manual campaigns enable you to target more effectively through making your own choice of keywords and products to target. Auto campaigns are useful too because they provide your products more exposure in the marketplace through automated placements.
What is a good ACoS for Amazon PPC?
A good ACoS is the one you can handle without losing money. This is also called the “breakeven ACoS”. The calculation for a breakeven ACoS is very simple. Your target ACoS should equal your profit margins because then you know you’re not losing money on advertising. So, if your product’s profit margin is 35% then that is the maximum ACoS you can afford without losing money. Some sellers who are in the middle of a product launch process will tolerate much higher ACoS for a long time, in order to help their product rank better organically on Amazon.
What are negative keywords on Amazon PPC?
There are two types of keywords on Amazon. Targeted and negative keywords. The ones you want your product to show up for are called targeted keywords. At the same time, you can easily “tell” the platform for which keywords you do not want to pay for. This means that once you enter negative keywords to your campaign, the system will not show your ads when a user is searching for that keyword on Amazon. Negative keywords can be more or less restrictive, depending on their match type. Exact match type negative keywords are less restrictive, meaning that Amazon will not show your ad for that specific phrase in that specific order. Phrase match negative keywords are more restrictive because they will prevent all similar search phrases from triggering your ad.
Why use Amazon PPC management services?
If you’re debating about investing in Amazon PPC management services, don’t. Companies are spending almost 170 percent more on Amazon’s advertising options, emphasizing that success on Amazon requires a two-pronged approach — SEO and PPC.
Why else should you use Amazon PPC services?
1. Decrease your ACOS
As a seller on Amazon, you understand how critical a low ACoS is to the success of your advertising campaign — specifically your Amazon Sponsored Products ads. While you may sell a lot of products, if your ACoS is too high, it’ll wipe out your profits.
That’s why companies partner with our Amazon advertising agency.
With our expertise, as well as ContentGeniusFX, our team can discover and research high-value keywords with a low CPC. We can also find negative keywords to incorporate into your Amazon Sponsored Products ads.
For your business, that results in more sales and a lower ACoS.
2. Increase your product orders
Amazon drives more than 40 percent of all online sales — which is why a presence on Amazon is critical for ecommerce businesses. When you invest some of your marketing budget into advertising on Amazon, however, you can take a bigger chunk of those sales.
You can also use PPC to increase orders for the following kinds of products:
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New
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Seasonal
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High-selling
Our Amazon PPC specialists will collaborate with you too, helping you select the best products to promote. Depending on your business strategy, you may even advertise your entire product line to maximize your ROI.
3. Improve your brand awareness
With our Amazon PPC services, you can promote your business and its products across Amazon. From appearing in relevant search results to relevant product listings, shoppers will discover your brand and products.
Even if your business doesn’t offer products on Amazon, you can benefit from this feature. Big-name companies like Verizon, Geico, and AT&T, for example, advertise on Amazon to promote their services alongside relevant products.
Why? Amazon is the new home for shoppers.
By increasing your brand awareness and sales through an ongoing Amazon PPC campaign, you’re earning an immediate and long-term return on your investment. Even better, improved brand awareness can contribute to your digital marketing efforts outside of Amazon, like social media.
4. Grow your market dominance
Our Amazon PPC management services aim to build your market dominance. With increased sales, brand awareness, and online visibility, your business — and products — become the go-to choice for shoppers. That can lead to immense changes for your company.
A few examples of the positive impact our Amazon PPC agency can make on your company include:
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A new product for your business
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A series of new positions at your company
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A new location for manufacturing, processing, or developing your products
With this kind of growth, your business can become a force in its industry.
5. Enhance your Amazon SEO strategy
For the best results on Amazon, you need an SEO and PPC strategy. Why? Without SEO, your products become vulnerable to losing their Buy Boxes — and if your product isn’t winning its Buy Box, you can’t advertise it on Amazon.
That’s why we often recommend our Amazon PPC and Amazon SEO services. This approach enhances your digital marketing strategy on Amazon and makes your company more competitive against the competition, which can improve your ROI.
6. Reach your target shopper
More than 50 percent of shoppers start their product search on Amazon. For companies not on Amazon, they’re missing out on half of the marketplace — that’s a massive loss, as well as an immense opportunity.
By adopting an integrated approach to Amazon, such as with Amazon SEO and Amazon PPC, your company can reach its target shopper. That connection translates to sales on your Amazon Store, which improves not only your bottom line but also your market competitiveness.
Discover how we can help your business grow
Ready to get started? Fill out our Contact Form to schedule a meeting.
Main Phone: (703) 659-9104
Headquarters:
4600 Park Springs Blvd
Suite 100
Arlington, TX 76017
(703) 659-9104
Office Hours:
Mon-Fri, 8:30am – 5:30pm CT
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