Join the world’s largest ecommerce marketplace with our Amazon Stores and Marketplace Launch Services
Amazon is responsible for more than 40 percent of online sales — and half of today’s shoppers go to Amazon when searching for a new product. Businesses can’t deny the immense value of Amazon, which is why an Amazon Store is essential.
Whether you’re new to the Amazon marketplace and need help establishing your Amazon Store or you’re an established business and need help optimizing your Amazon Store, EcomWinz can help achieve your goals on the world’s biggest ecommerce website.
What do our Amazon Stores and Marketplace Launch Services include?
When you partner with EcomWinz for the setup and management of your Amazon Store, you receive a comprehensive set of deliverables that maximize your success on Amazon. That can increase your sales and revenue, as well as online visibility in Amazon search results.
Amazon Store creation
If your company’s new to Amazon, our team of award-winning designers will create a custom Amazon storefront for your business. By developing a design that offers the best user experience, as well as the best showcase of your brands and products, we set up your Amazon store for success.
Amazon Store optimization
For businesses with an established presence on Amazon, our team audits your store and optimizes it for driving sales and brand awareness. These optimizations can include a series of changes, from a complete redesign to a storefront update on your displayed products.
Amazon Account Audit
For the best results, our experienced account managers audit your Amazon account. They look at your product listings, keyword targeting, and rankings to review your Amazon SEO strategy and discover opportunities for growth.
Your account manager will also chat with your team to learn about your existing strategy and goals for Amazon.com. With your feedback, they can build a competitive plan tailored to your short- and long-term goals.
If you don’t have an Amazon account yet, your account manager will meet with your team, whether via a video call. This meet-up helps your account manager establish a roadmap for creating your store, uploading your products, and more.
Next, our Amazon optimization services investigate your competitors on Amazon.com.
As a part of your account manager’s research, they look at your competition’s keyword targeting, product features, unique offers, and product optimization. Using their findings, your account manager can tailor your strategy to compete (and beat) your top competitors in Amazon search results and sales.
Following your account manager’s account audit and competitor analysis, they can start creating your Amazon SEO strategy. Several factors contribute to your plan, including your goals and number of products.
If you’re looking to drive more sales for top-selling products, for example, your account manager will likely focus on product optimization for those goods. Or, if you want to start shipping slow-moving inventory, their strategy may revolve around optimizing those listings.
Either way, your dedicated Amazon SEO expert will present their strategy to your team for review.
Amazon Listing Creation and Optimization
We create powerful product listings geared for conversion using a unique framework and key data points. This includes:
Product copywriting, including titles, bullets, and description
Gathering essential data, like price, product, SKU, and UPC
Ensuring products are listed under the right category
Image editing to meet Amazon’s high standards
Uploading and managing products in bulk
Amazon Review Strategies
Experts with years of Amazon selling experience will design a five-star review strategy to get you over the initial “no-review” threshold.
We will continue to find keyword opportunities, increase the number of reviews for each product and optimize price, headlines and product descriptions. This process is dynamic and will be ongoing until it is perfect!
Amazon PPC Services
Our Amazon advertising PPC specialists will manage and continue to improve the performance of your Amazon sponsored ads. You will get buyers from automatic, manual and social sources with high ROI and low ACoS.
Why invest in Amazon Store setup and management?
Debating about whether your company should invest in Amazon Store setup and management services? There are plenty of reasons to consider Amazon, as well as an Amazon storefront — especially with the platform overseeing 40 percent of all online sales.
Companies are also investing in our Amazon account management services for the following reasons:
Increase Amazon sales
With half of the market heading to Amazon to search for a new product, it’s critical for companies to have a presence there. An Amazon Store not only demonstrates that your company’s active on Amazon but that you’re also established.
For many consumers, that can serve as a trust signal. Your Amazon Store shows that there is a brand and a company behind a product. That can convince shoppers to add your product — and not a competitor’s — to your cart.
Improve shopper loyalty
A storefront on Amazon acts as a microsite for your company. You receive a custom URL, as well as a location to showcase your brand and products. Even better, your Amazon Store can feature links to your social media.
That can result in more engagement across your social media platforms. It can also increase the loyalty of these shoppers. For example, when you launch a new product, you can announce it to your social media followers — and provide your followers with a link to your Amazon listing.
It’s critical to note, however, that your social media is more than a promotional platform. If you want to build the loyalty of your target shopper, then you need to make your social media strategy about them. Offer them value with relevant and original articles, as well as sneak-peeks into your business.
Create immersive shopping experiences
When you invest in our Amazon store setup service — or Amazon store management service — you create an immersive shopping experience. They can browse your products without the noise of search results, almost as if they were on your website.
By offering this kind of experience, you can improve not only your sales but also your brand awareness. Better brand awareness can lead to the earlier benefits mentioned, like higher activity on your social media accounts and increase shopper loyalty.
Customize product promotions
With our account management for Amazon Stores, we can handpick products to promote on your Amazon Store or utilize dynamic widgets to auto-populate your product displays. For example, you may promote your best-selling products to increase their sales even more.
In most instances, your Amazon Marketing Specialist will reference keyword data and use individual shopper insights to customize which products appear on the homepage of your Amazon Store. That way, you’re offering users customized options that appeal to their shopping habits.
Integrate digital marketing strategies
Another perk of investing in Amazon Store management services is that they can help your other digital marketing strategies. For example, your social media strategy and content marketing strategy can both benefit from your Amazon Store.
In this scenario, your social media platforms could feature original content from your content marketing strategy. That would engage shoppers that arrived from the social media links on your Amazon Store. Content on your social media, if linked from your website, could also direct traffic to your site.
As a full-service Internet marketing agency, EcomWinz can help integrate these strategies for you.