PPC Management Services
With around 65% of small-to-midsized businesses (SMBs) investing in PPC advertising, your company needs a smart and competitive strategy — especially when it comes to the ecommerce sector. That’s not easy when you have limited time, resources, and team members.
EcomWinz, however, is ready to become your newest team member.
Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When your target audience searches for a product or service like yours on Google or Bing, we will help your business appear at the top.
PPC Advertising Statistics That Matters For Every Business
One of the main reasons why there are some marketers and business owners who are hesitant in using PPC advertising is because they are unsure of the results it will bring. Will it be worth the money that in ad spending? If this describes how you feel too, then let’s take a look at these statistics:
The numbers say it all! PPC campaigns are indeed a great way to reach a specific target audience, increase your brand awareness and drive traffic to your website or landing pages. But that is, if you know how to create an effective PPC strategy. If you need help with this, EcomWinz has you covered.
PPC Management Services: Our Process
Assign An Advertising Specialist To Your Account
We will assign an experienced PPC manager to manage your ad campaign. This person will be trained in Google Ads (formerly known as Google AdWords) and highly experienced in running successful PPC marketing campaigns. We will first learn your business and then create a PPC strategy that works for you.
Identify Keyword Opportunities For Your Business
Spend money on the most cost-effective keywords. We will do thorough keyword research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign. We will also exclude negative keywords to make sure you’re not wasting your ad spend on unqualified traffic and leads.
Keep an eye on your competitors. As your marketing agency, we will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their online advertising efforts, we will be able to develop a smarter approach for your campaign and ad copies.
Develop effective search engine ads. For every ad, we write the headline and ad copy, create ad groups, choose the best keywords, and target the ads at specific keywords. We will also perform A/B testing for the ads to identify high-performing ads.
Monitor Your Ads & Optimize
Identify low-performing areas of your ad campaigns fast. Our PPC agency will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.
Why Choose Our PPC Management Services
Frequently Asked Questions
What type of results can I expect?
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
How much traffic can I expect?
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
How many conversions can I expect?
The amount of conversions will also vary. We will be able to track your conversion rate from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.
However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.
Isn’t it expensive to advertise on search engines like Google?
It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.
We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you boost your brand awareness while acquiring new customers at a profitable rate over time.